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Rob Laporte

Online Video Views Up 13% in March, Google Extends Market-Share Lead - MarketingVOX - 0 views

www.marketingvox.com/tends-market-share-lead-038540

statistics video marketing

shared by Rob Laporte on 21 May 08 - Cached
  • Online Video Views Up 13% in March, Google Extends Market-Share Lead Is Lost ever gettingoff the island? In March, Google Sites were again ranked top US video property, with more than 4.3 billion videos viewed (38 percent share of all videos), gaining 2.6 share points form the previous month, according to comScore's Video Metrix service, MarketingCharts reports. Other data issued: US internet users viewed 11.5 billion online videos during March - a 13 percent increase from February and a 64 percent gain versus March 2007 YouTube.com accounted for 98 percent of all videos viewed at Google Sites. Fox Interactive Media ranked second with 477 million videos (4.2 percent), followed by Yahoo Sites with 328 million (2.9 percent) and Viacom Digital with 249 million (2.2 percent). Nearly 139 million US internet users watched an average of 83 videos per viewer in March. Number of Viewers Google Sites also attracted the most viewers (85.7 million), where they watched an average of 51 videos per person. Fox Interactive attracted the second most viewers (54.3 million), followed by Yahoo Sites (37.5 million) and Viacom Digital (26.6 million). Other notable findings from March 2008: 73.7 percent of the total US internet audience viewed online video. 84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer). 47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer). The average online video duration was 2.8 minutes. The average online video viewer watched 235 minutes of video.
jack_fox

160+ Digital Marketing Statistics 2018: Trend, Data, and Fun Facts - 0 views

www.omnicoreagency.com/ital-marketing-statistics-2018

seo smm

shared by jack_fox on 23 Aug 18 - No Cached
  • Only 43% of online stores see significant traffic from their social media pages.
  • Having a video thumbnail in the search results can double your search traffic.
  • Mobile ad blocking is increasing 90% year-over-year.
  • ...13 more annotations...
  • Audience relevance is number one when it comes to content effectiveness at 58%, but compelling storytelling takes a strong second place at 57%.
  • 38% of marketers are publishing content at least once a week
  • 60% of B2B marketers say they have a difficult time coming up with content that will engage their audience
  • 45% of marketers rate their interactive content as either extremely or very effective. Interactive content includes assessments, calculators, quizzes, or contests.
  • Blogs with images receive 94% more views than blogs that are text only. Blogs with videos can increase organic search results by up to 157%.
  • Most experts agree to maximize SEO, a blog post should be between 1,000 and 1,500 words.
  • People are only spending about 37 seconds on a blog post. They’re skimming through to find the most relevant content.
  • 29% of top marketers will make a plan on how to reuse their content. This includes posting altering old content to meet new customer needs.
  • Your engagement rates will increase by 28% if you invest in professionally written content alongside video product demos or similar information. The top 5% of videos will hold 77% of the viewer’s attention for the duration.
  • Updating an old blog with new information can increase the effectiveness of your search results by 74%. Yet only 55% of marketers will use this strategy.
  • In 2017, the average length of a blog post was 1,142 words. In 2016, it was 1,054 words.
  • About one in ten posts are compounding, meaning their traffic increases over time. These compounding posts will generate up to 38% of all blog traffic.
  • Emails with no subject lines (from legitimate sources) were so intriguing that they were 8% more likely to be opened than an email with one.
Rob Laporte

YouTube Now Featuring "Promoted Videos" - 0 views

searchengineland.com/ring-promoted-videos-15091.php

ppc video marketing

shared by Rob Laporte on 21 Oct 08 - Cached
  • Oct 14, 2008 at 2:19pm Eastern by Greg Sterling    YouTube Now Featuring “Promoted Videos” Perhaps the “third leg” of the new YouTube monetization tool, the site has introduced “promoted videos.” These ads are to YouTube video search results as Google paid search is to organic listings. AdAdge wrote about the new ads yesterday. This new ad unit joins “click to buy” and ads on full-length shows, which were also introduced within the past week. Here’s an example of the promoted videos (right column) on a search results page on YouTube: In this case the search was “puppies” and only one of the ads is relevant. This is likely a function of a limited number advertisers at this point. Because promoted videos are fairly unobtrusive and consistent with the appearance of YouTube search results, they don’t impinge on the user experience. And while they could be quite effective for Google, the challenge will be to get enough coverage so that they’re relevant to queries and users click on them accordingly.
  • Rob Laporte on 21 Oct 08
     
    Oct 14, 2008 at 2:19pm Eastern by Greg Sterling YouTube Now Featuring "Promoted Videos" Perhaps the "third leg" of the new YouTube monetization tool, the site has introduced "promoted videos." These ads are to YouTube video search results as Google paid search is to organic listings. AdAdge wrote about the new ads yesterday. This new ad unit joins "click to buy" and ads on full-length shows, which were also introduced within the past week. Here's an example of the promoted videos (right column) on a search results page on YouTube: In this case the search was "puppies" and only one of the ads is relevant. This is likely a function of a limited number advertisers at this point. Because promoted videos are fairly unobtrusive and consistent with the appearance of YouTube search results, they don't impinge on the user experience. And while they could be quite effective for Google, the challenge will be to get enough coverage so that they're relevant to queries and users click on them accordingly.
Rob Laporte

Two Ways To Justify SEO In Uncertain Times - 0 views

searchengineland.com/in-uncertain-times-2-15153.php

seo statistics sem industry

shared by Rob Laporte on 29 Oct 08 - Cached
  • Rob Laporte on 29 Oct 08
     
    Oct 22, 2008 at 10:55am Eastern by Paul Bruemmer Two Ways To Justify SEO In Uncertain Times In House - A Column From Search Engine Land During uncertain economic times like these, our advice is to always stick with the fundamentals to maintain business efficiency and progress. No matter what your business model, performing the fundamentals will keep you on-track and in-line for leveraging future success. If the C-level executives in your company are having any doubts about the value of SEO and are hesitating to release more funding, it's time to perform a cost-benefit exercise. It's your job as an in-house SEO manager to reestablish their confidence in the value of SEO as well as your value and the value of your team. When funding gets in the way, having a narrow focus, putting it on the table, and describing company goals you are committed to are all very important. 1) Leverage Your Paid Search Data To demonstrate implicit value for SEO, start with a baseline. Show where your key terms currently rank in organic and multiply by the cost-per-click value. Run the numbers for the value of direct clicks with high search intent. One way to go about this is to calculate an Effective Cost-Per-Click (eCPC) for your organic listings: 1. Access the Keyword Tool within your Google AdWords account. 2. Type your best performing (for instance, 20) keywords. 3. Select descriptive words or phrases and synonyms. 4. Click Get Keyword Ideas. This will produce a report; select Exact within the "Match Type" field and click on Approx Avg Search Volume. 1. Look at the Cost-Per-Click column to acquire the CPC value (let's assume it's $2.00). 2. Go to your web analytics data and identify the number of organic clicks for these keywords (let's assume 20,000/month). 3. Multiply the two (CPC times the number of organic clicks (in this case $40,000/mo)). 4. Create a spreadsheet with your best performing keywords and make the statement, "if we
Rob Laporte

IM Broadcast: "YouTube For Internet Marketers" - 0 views

searchengineland.com/r-internet-marketers-15232.php

sem industry social media video marketing

shared by Rob Laporte on 29 Oct 08 - Cached
  • Oct 23, 2008 at 8:41am Eastern by Barry Schwartz    IM Broadcast: “YouTube For Internet Marketers” Our friends, Loren Baker, David Snyder & Jordan Kasteler have launched a new video site named IM Broadcast. IM Broadcast, as Loren describes it, is “YouTube for Internet Marketers.” In short, it is a video sharing site focused around the Internet Marketing industry. The focus is not just to upload videos on Internet marketing topics, but to also create a social networking site around those videos. Why not for our industry? We already have dozens and dozens of discussion forums, we have our own Sphinn site and we have WebmasterRadio.FM as our radio site. IM Broadcast will be live streaming portions of the first Scary SEO conference, as a way to kick things off for the site.
Jennifer Williams

Search Engine Optimization News, Tips and Information: Video SEO 101 - 0 views

www.arteworks.biz/...video-seo-101.html

video marketing

shared by Jennifer Williams on 19 Sep 08 - Cached
  • he actual title of the file name works similarly to Title Tags for web pages. Search engine crawlers can recognize these file names and index them accordingly, so it is important to include target keyphrases within the video title. The process continues by injecting the appropriate metadata into the actual video file encoding. This should include information like the title, length, keywords, and authorship associated with a particular video clip. Another increasingly popular video optimization strategy is to include a transcript of each video. This transcript will not only provide valuable text threading, but it can also include anchor text links specific to keyphrases.
  • The actual title of the file name works similarly to Title Tags for web pages. Search engine crawlers can recognize these file names and index them accordingly, so it is important to include target keyphrases within the video title. The process continues by injecting the appropriate metadata into the actual video file encoding. This should include information like the title, length, keywords, and authorship associated with a particular video clip. Another increasingly popular video optimization strategy is to include a transcript of each video. This transcript will not only provide valuable text threading, but it can also include anchor text links specific to keyphrases.
Jennifer Williams

Tag Categories - 24 views

Hey Dale, I added that for you. If anyone else really thinks a new "tag" (category) is needed, post here to the forum. Don't forget to use these tags and make sure that they are spelled the same...

tags

started by Jennifer Williams on 22 Apr 08 2 follow-ups, last by Jennifer Williams on 20 May 08
Rob Laporte

YouTube's 'Buzz Targeting' Sells Ad Space on Soon-to-Be Viral Videos - MarketingVOX - 0 views

www.marketingvox.com/soon-to-be-viral-videos-038571

video marketing

shared by Rob Laporte on 21 May 08 - Cached
  • YouTube's 'Buzz Targeting' Sells Ad Space on Soon-to-Be Viral Videos What is the difference between'algorithm' and 'alchemy'? Google has introduced "Buzz Targeting" on YouTube, a new way to wring ad dollars from the video site. Buzz Targeting highlights videos that are about to go viral amongst YouTube users. The algorithm examines videos being favorited and distributed across other sites, among other criteria, then gives advertisers the opportunity to advertise around them. Ads incorporated on the ground floor can then piggy-back the video's popularity. Movie studio Lionsgate was among the first beta testers for Buzz Targeting. The studio placed ads for The Forbidden Kingdom alongside 500 entertainment-related videos. While no figures on the campaign's success were presented, Danielle DePalma of Lionsgate said the program "allowed us to reach a very large, diverse audience." It remains unclear how Buzz Targeting incorporates factors like demographic or location-based criteria. And while the notion of algorithmically gauging a video's ascension into pop culture is comforting, some skepticism is warranted. At ad:tech New York last year, video blogger Kevin Nalty admitted to being uncertain why some videos go viral and others do not. The wisest course, he told audience members of a user-generated video panel, is to keep your cost of entry down. Nalty, known as "Nalts" on YouTube, produced over 500 videos before 2008.
Rob Laporte

The Swiss Luxury-Watch Slump in the United States Is Over - Bloomberg - 0 views

www.bloomberg.com/...p-in-the-united-states-is-over

Bomberg

shared by Rob Laporte on 28 Oct 19 - No Cached
  • The three-year luxury-watch slump in the United States is over.  Swiss luxury-watch sales in the U.S., Switzerland's second largest export market, jumped substantially in the first half of 2018 versus the same period in 2017, according to three indicators, two for wholesale sales, the other for retail sales. The retail data came from the NDP Group, the market research company whose widely respected watch retail tracking service collects point-of-sale data from thousands of stores in the United States. "We're reporting that U.S. sales for watches above $1,000 are up 13.5% in value year-to-date," Reg Brack, NPD's watches and luxury industry analyst, told HODINKEE. Swiss watches dominate the market above $1,000.
  • The Swatch Group boasted that it had "the best first semester sales in the history of the group," CHF 4.27 billion, a 14.7% increase over the same period in 2017. The company reported a 66.5% jump in net income to CHF 468 million.
  • The main drivers of this year's boomlet, according to the FH, were Asian markets, mechanical watches, and relatively affordable steel watches.
  • ...4 more annotations...
  • Mechanical-watch exports grew by double-digit percentages in both volume and value. Unit exports increased 13.6% to 3.8 million pieces. In value, mechanicals rose 11.3% to CHF 8.14 billion. That amounts to 82% of total export sales by value. Exports of electronic watches rose 6.4% in value, but dropped 3.8% in units to 7.85 million, continuing a steady, five-year decline.
  • Watches with export prices in the CHF 500 to CHF 3,000 range showed the strongest growth, up 14.8% in volume and 16.9% in value. Overall, steel watch exports enjoyed a "steep rise," the FH said, up 500,000 units (it didn't give the total number).
  • While global Swiss watch sales this year are strongest in the $1,000 to $5,000 retail range, according to the FH, that's not the case in the U.S. Here watch sales are strongest at the very top of the price pyramid, according to NPD. Watches priced $5,000 and up accounted for nearly half the sales of the entire U.S. watch market in value. 
  • In general, Swiss brands that are less well known have difficulty competing in the U.S. market. That's particularly true in the $1,000 to $3,000 price range, Brack said. That price range is extremely competitive: "A lot of brands are struggling for [consumer] awareness." 
Dale Webb

U.S. Online Video Market Soars in July to 21.4 Billion Videos Viewed - Search Marketing... - 0 views

blog.searchenginewatch.com/090827-160710

seo video marketing social media

shared by Dale Webb on 31 Aug 09 - Cached
  • Dale Webb on 31 Aug 09
     
    Online video reached another all-time high in July with a total of 21.4 billion videos viewed during the month. This means there are Super Bowl-sized audiences for online video...
Dale Webb

Buy Promoted Videos in AdWords - 0 views

googleblog.blogspot.com/...op-buy-promoted-videos-in.html

video marketing

shared by Dale Webb on 15 Oct 09 - Cached
  • Dale Webb on 15 Oct 09
     
    Starting today you can buy Promoted Videos directly in AdWords. Any AdWords advertiser with video content - from a small business looking to promote a product, to a movie studio premiering a new trailer - can use Promoted Videos to make sure their videos find a larger audience. This integration will provide a single destination for your overall Google ad buy, and will give YouTube advertisers access to campaign tools in AdWords.
Dale Webb

Engaging Online Video Viewers - eMarketer - 0 views

www.emarketer.com/Article.aspx

video marketing

shared by Dale Webb on 07 Oct 09 - Cached
  • Dale Webb on 07 Oct 09
     
    Marketing to a reluctant audience - Online video viewership has never been higher, and marketers are eager to reach such a large audience. But many viewers dislike or distrust video advertising-even though they freely accept television commercials.
Rob Laporte

comscore-online-videos-viewed-march-2008.jpg - 0 views

www.marketingcharts.com/...ne-videos-viewed-march-2008jpg

statistics video marketing

shared by Rob Laporte on 21 May 08 - Cached
  • Rob Laporte on 21 May 08
     
    comscore-online-videos-viewed-march-2008.jpg
Rob Laporte

YouTube Launches Call-to-Action Overlay - Search Marketing News Blog - Search Engine Wa... - 0 views

blog.searchenginewatch.com/090701-101754

video marketing

shared by Rob Laporte on 09 Jul 09 - Cached
  • July 1, 2009 YouTube Launches Call-to-Action Overlay YouTube is now allowing advertisers to incorporate a "Call-to-Action overlay" on their videos. With the overlay, advertisers can drive traffic to their sites where they can make purchases, sign up for email newsletters or whichever action an advertiser wishes. The Call-to-Action overlays are available for Promoted Videos only. Promoted Videos, you may remember, are essentially the paid search of YouTube. They were once called Sponsored Videos, similar to paid search listings called Sponsored Listings. In order to set up the overlay: 1. Set up your Promoted Video campaign like you normally would in YouTube 2. Under My Videos, go to the Video Details page 3. Fill out the fields for the Call-to-Action overlay section You're all set. Once the campaign is in full swing, you can check YouTube Insight to see how many people are clicking on the Call-to-Action overlay.
Rob Laporte

Videos for Local Search Marketing - ClickZ - 0 views

www.clickz.com/3631953

video marketing local & mobile marketing

shared by Rob Laporte on 20 Jan 09 - Cached
  • Also, you can now add your videos to your Local Business Listing on Google Maps. Your videos must be on YouTube before they can appear in your listing.
Rob Laporte

Honey, Social Media Shrunk Big Business - ClickZ - 0 views

www.clickz.com/3634156

social media

shared by Rob Laporte on 24 Jun 09 - Cached
  • Rob Laporte on 24 Jun 09
     
    Marketing Has Become Personal (Again) When the Big Guys want to look like Small Players, they make deep investments, mostly in social media. If you look at Coca-Cola's Facebook Page, for example, it doesn't look remarkably different from any other Facebook Page, even those created by tiny companies. On that Facebook Page, Coca-Cola -- one of the largest companies in the world and possibly the most recognized brand on the globe -- is presenting itself as not just small but also personal and approachable. In fact, if you are a fan of its page, you can write on its wall. Coke has videos of its fans and simple pictures of people enjoying a Coke. These aren't professional, glossy images but the sort of pictures we've come to expect online: a bit grainy, not well lit, and very real looking. The rule, and indeed the opportunity, of the new medium is to make your marketing personal. You need a bit of guts to do it. We all have a natural tendency to speak and act in ways we feel are professional when doing business, and this is true online as well. But social media is the single most important media space for brands right now, and its nature is different. If you are a big brand, you don't need to pretend you are small, but you do need to find ways to become approachable, engaging, and personal in the way that small brands do. Let's Get Small There are a few rules to follow when you try to get more personal in your marketing. Use these methods and you can start putting some real faces next to the brands consumers think they know: * Start with the current fans.This is really the great story of the Coca-Cola page. It was started by two guys who simply loved Coke, not by company itself. They amassed a following of brand loyalists, totally on their own. The company came to these guys and asked for the opportunity to help them out and keep them involved. Exactly what you would do if you were an actual human being, not a great big company more concerned with protectin
Rob Laporte

Official Google Blog: Demographics now available in YouTube Insight - 0 views

googleblog.blogspot.com/...-now-available-in-youtube.html

roi planning video marketing

shared by Rob Laporte on 21 May 08 - Cached
  • Demographics now available in YouTube Insight 5/15/2008 08:05:00 AM Posted by Nick Jakobi, Product Manager, YouTubeWhen we first announced YouTube Insight, our free video analytics tool for YouTube, we were excited to see just how users, partners, and advertisers might creatively use information about the viewing trends of their videos. We've since learned that some users and partners are modifying their upload schedules based on when they know their audience is tuning in, and advertisers are studying geographic traffic patterns to assess the effectiveness of regional ad campaigns.Today we've added some new features to Insight. One is a new demographics tab that displays view count information broken down by age group (such as ages 18-24), gender, or a combination of the two, to help you get a better understanding of the makeup of your YouTube audience. We show you general information about your viewers in anonymous and aggregate form, based on the birth date and gender information that users share with us when they create YouTube accounts. This means that individual users can't be personally identified.Insight now also displays statistics based on the combined total views of all the videos you've uploaded. Just as you can explore the view counts and popularity of individual videos, with this feature you can see your account's total number of views, and your relative popularity on YouTube compared to other users, based on geographic location.As with Insight's other features, we hope this new information helps you learn how to create more compelling content that best engages the audiences you want to reach. You can find these new metrics under the "Demographics" tab within the Insight dashboard. Click on the "Insight" button under "Account > My Videos."
Rob Laporte

MediaPost Publications Study: A Third Of All Online Videos Are Shared 08/06/2009 - 0 views

www.mediapost.com/publications

social media video marketing

shared by Rob Laporte on 07 Aug 09 - Cached
  • Dale Webb on 07 Aug 09
     
    Marketers eager to exploit the Web's viral potential will be interested to learn that a full one-third of all videos are shared online. I noticed last week that the YouTube video we added for Pvteye.com already has nearly 5,000 views. We should definitely encourage people to create video for their site if possible. How about virtual tours for sites like THS and SHC?
Jennifer Williams

The Praized Blog » Blog Archive » How to SEO Local Video Advertising - 0 views

blogs.praized.com/...to-seo-local-video-advertising

iyp local video marketing

shared by Jennifer Williams on 19 Sep 08 - Cached
  • Jennifer Williams on 19 Sep 08
     
    optimize video for local search
Jennifer Williams

SEOmoz | SEO for Video Content - 0 views

www.seomoz.org/...seo-for-video-content

video marketing

shared by Jennifer Williams on 03 Feb 09 - Cached
  • Jennifer Williams on 03 Feb 09
     
    Video optimization
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